Apple finally unveils its AppleTV+ subscription service

Apple has launched a major foray into the subscription services market.

The tech titan revealed its much-anticipated video subscription service, Apple TV+, that will take on Hollywood with its arsenal of original content and is slated to launch this fall.

Apple TV+ was debuted in a star-studded announcement featuring celebrities ranging from Oprah Winfrey, Steven Spielberg, Jennifer Aniston and Reese Witherspoon to Steve Carrell, Big Bird and Jason Momoa.

Among the other new services, Apple Arcade, is a game subscription service that lets users access more than 100 'exclusive' titles from almost anywhere, including mobile and desktop devices, as well as from the TV in your living room.

In a surprising move, Apple also unveiled a new iPhone-linked credit card, dubbed the Apple Card, as well as Apple Arcade, a game subscription service that lets users access more than 100 'exclusive' titles from TVs, smartphones and desktop devices.

It also took the wraps off of Apple News+, which offers access to 300 top magazine titles and top newspapers like the Wall Street Journal and the Los Angeles Times.

The firm also launched a revamped video Apple TV app, called Channels, that includes access to live TV content, ranging from HBO, Showtime, CBS, Comedy Central and more.
Apple is rolling out a new subscription service catered to journalism junkies. The service, called Apple News+, offers users access to 300 top magazine titles, like Time and Vogue
The unveiling event confirmed many much-anticipated rumors that Apple would embark on a new chapter beyond the iPhone, iPad and Mac and into subscription services.

To usher in the new era, CEO Tim Cook took to the stage at the Steve Jobs Theater at Apple's Cupertino, California-based headquarters.

'Today is going to be a very different kind of event,' Cook said on stage.

'We've been creating a world class collection of services, and that's what today is about.

In perhaps the most exciting moment of the two-hour-long event, the firm debuted Apple TV Plus and Apple TV Channels, its long-awaited streaming TV services.

It's unclear how much Apple TV+, which is slated to launch this fall, will cost.

Apple TV+ will house all of its original content, which has already attracted big industry names.

Oprah is working on two documentaries for Apple: One called 'Toxic Labor,' which will focus on sexual harassment and assault in the workplace, as well as another unnamed project that will tell how mental health 'devastates lives daily across the globe.'

Steven Spielberg will reboot the TV series 'Amazing Stories,' while Reese Witherspoon, Jennifer Aniston and Steve Carrell will collaborate on a new TV series called 'The Morning Show.'

Kumail Nanjiani will release a series based on immigrants called 'Little America,' while other projects will feature content from the likes of J.J. Abrams, Octavia Spencer, M. Night Shyamalan, Jon M. Chu and Jason Momoa.

Apple TV Channels will let users access a bundle of content from popular services like HBO, Showtime, Starz, CBS All Access, the Smithsonian Channel, EPIX, Tastemade, Noggin and others that will be added over time.

Apple is launching a new dedicated section of the App Store that's dedicated to Arcade.

It's a 'new kind of service' that gives users access to more than 100 new and exclusive games with a single subscription.

There's no advertisements, the games can't track users' activity without their consent and users can even play games offline.

Arcade will become available starting this fall in over 150 countries. Pricing is yet to be revealed, however.   
Users can sign up for a card on their phone and track purchases, check balances and see when their bill is due from the Apple Wallet app. The Apple Card is slated to arrive this summer
The new Apple-branded credit card is launching in partnership with Goldman Sachs and will use Mastercard's global payment network, so that it can be used anywhere around the globe.

'With Apple Pay, we have completely rethought the Apple Card,' Jennifer Bailey, vice president of Apple Pay, said on stage.

It's a sleek, titanium credit card that makes a surprising design departure from traditional debit or credit cards, featuring no card number, CVV or expiration date.

That information is now stored in the Apple Wallet and, instead, the card shows Apple's distinctive logo, the card owner's name and a chip.
It adds the 'best of the magazine experience' into the News+ app, with 'live' interactive covers, curated stories and a range of magazine offerings catered to interests like gadgets and sports
There's no fees, a simpler application process and users can receive 2 percent cash back on purchases made through Apple Pay using an Apple Card.

Users can sign up for a card on their phone and track purchases, check balances and see when their bill is due from the Apple Wallet app.

Apple Card is slated to arrive this summer and packs a range of benefits, according to the firm. 

Available starting today for iOS 12 users in the US and Canada, Apple News+ costs $9.99 per month and can be shared with other family members for free.

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